This comprehensive toolkit jointly developed by the 4A’s and ANA helps agencies and brands evaluate commonly used compensation models, provides foundational knowledge, definitions, best practices, and an analysis of pros and cons for each model. It also offers a framework enabling both agencies and advertisers to determine the right model for their engagement and strategies for successful transition or implementation.

Upfront season is upon us, but this year feels different. With economic uncertainties and increased scrutiny on budgets, every dollar spent is being scrutinized like never before. At the same time, the industry continues to debate measurement and currency issues, leading to confusion in the marketplace.