From the halls of Congress to state houses across the country, the 4A’s Government Relations team is primed to give advertising agencies a seat at the table as laws and regulations are being crafted on a diverse array of issues including labor, tax, sustainability, advertising law and data privacy. Based in Washington, DC, our team […]

by Alison Pepper Navigating the future of AI regulation under Trump’s administration. The repeated use of the term “czar” for existing and possible new roles in the incoming Trump Administration is an interesting development, considering the last real czar in history met an ending he probably would have preferred not to. Yet the popularity of the term […]

Toni Lee, founder and CEO of Toni Lee Communications, chats with LBB ahead of 4A’s ANGLES 2024 Brand-new campaign or big, looming crisis, communications teams are pivotal in shaping how stories are told, remembered and leveraged. 4A’s ANGLES 2024, which is set to take place in New York City on 3rd December, will bring together comms […]

Ad Age explores why agencies are laying off DE&I executives, while some fear cuts will only increase under Trump Best practices for inclusion Some agencies and industry groups maintain that eliminating or centralizing the chief diversity officer role could indicate a sign of progress. For some shops, said 4A’s CEO Marla Kaplowitz, DE&I is more […]

Donald Trump made a lot of promises on the campaign trail, including calls to roll back perceived “wokeness” in schools as well as LGBTQ protections. As the picture of Trump’s return to the White House comes into clearer view, multicultural and diverse-owned agencies are grappling with an uncertain future. “I don’t want this to be […]

Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said. “This is an FTC that, under her tenure, has really gotten into the weeds about how data is collected, how it’s being shared,” Alison Pepper, EVP of government relations […]

Mischief’s Oliver McAteer chats with LBB in anticipation of his speaking session at 4A’s ANGLES 2024 Brand-new campaign or big, looming crisis, communications teams are pivotal in shaping how stories are told, remembered and leveraged. 4A’s ANGLES 2024, which is set to take place in New York City on December 3rd, will bring together comms experts […]

In the build up to the 4A’s ANGLES 2024, the organisation’s dedicated conference for agency comms leads, LBB is catching up with a selection of speakers – up first is McCann Worldgroup’s Anaka Kobzev Brand-new campaign or big, looming crisis, communications teams are pivotal in shaping how stories are told, remembered and leveraged. 4A’s ANGLES 2024, […]

With President Donald Trump retaking the White House and Republicans narrowly controlling both the House and Senate, agencies and advertisers must prepare for anticipated legislative, regulatory, and procurement shifts. The 4A’s Government Relations team in partnership with advocacy and procurement experts brings you resources and guidance on what to expect and how to prepare. While […]

Audience complexity, deregulation, and a shift away from purpose will shape agency business While U.S. citizens process Tuesday night’s election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Alison Pepper, executive vice president, government relations and sustainability at the […]

Execs offer advice and weigh in on what the industry can expect under Trump After Donald Trump was elected president on Wednesday, Ad Age polled 33 advertising, marketing, media and tech executives on what changes the industry might see under the new administration and how they might respond. Alison Pepper, executive VP, government relations and […]

Brands like Ford Motors, John Deere and Molson Coors, among others, have reversed course on their diversity, equity and inclusion commitments. The shift is leaving multicultural and diverse-owned agencies grappling with the fallout. With a polarizing presidential election coming to a head tomorrow, hot-button issues like reproductive rights and affirmative action are now front and […]