Agency Mania Solutions rethinks the “AI” abbreviation and outlines six ways artificial intelligence can play a part in establishing successful client-agency relationships.

Bruno Gralpois of Agency Mania Solutions shares how brands working with multiple agencies can foster and enhance collaboration and communication to drive collective success. 

Bruno Gralpois of Agency Mania Solutions provides tips for brands looking for a new agency partner.

Bruno Gralpois of Agency Mania Solutions shares recommended actions to build more efficient client-agency relationships.

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers holds steady.

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.

CMOs desperately need to shift their mindset from focusing on who the right partner is to how to operate and make any partnership successful.

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Relationship management is how you keep winning after you’ve won. 4A’s Relationship Management Best Practices Guidance is your new playbook.

Bruno Gralpois highlights key findings of the ANA/4A’s The Cost of the Pitch and shares his expertise in the agency review process.

As a follow-up to the ANA/4A’s Agency Search Simplification Report, both organizations felt it would be beneficial for clients and agencies to understand the actual costs involved in the agency review/pitch process. Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put […]

Bruno Gralpois of Agency Mania Solutions proposes we evaluate the 3-letter acronym KPI to foster better client-agency relationships.

Learn how the exceptional financial and operational progress of agency holding companies will impact brand advertisers in the future.

Read about AI tools, ethical and legal issues, and their impact on the client-agency relationship in this article from Agency Mania Solutions.

Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.

Bruno Gralpois of Agency Mania Solutions outlines five steps marketers can do to build a lasting, rewarding partnership during this chaotic time.

Bruno Gralpois of Agency Mania Solutions outlines how clients and agencies benefit from awards.

This guide from the IPA aims to help marketers write better briefs for ad agencies and create a shared understanding of what constitutes a good brief.

Agency Mania Solutions’ Bruno Gralpois outlines his top agency wins and breakups of 2021 and identifies eight trends that he sees as a result of such agency-client changes. 

Bruno Gralpois of Agency Mania Solutions examines current industry trends and developments that will impact how we partner with agencies in the year ahead.

Read about the most common agency behaviors and performance issues encountered by top brand advertisers and what role the brand many have played.

Bruno Gralpois of Agency Mania Solutions discusses the importance of higher standard business practices in the agency selection process.

Bruno Gralpois of Agency Mania Solutions walks us through a multi-dimensional approach to leveraging all feedback opportunities to drive improvement of client-agency partnerships.