Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

On September 28, 2024, California Governor Gavin Newsom enacted SB 988, known as the Freelance Worker Protection Act (FWPA). The FWPA establishes baseline standards for contracts between freelance workers and private employers, entered into or renewed on or after January 1, 2025. Agencies are advised to examine this legislation and take necessary steps to ensure […]

From the halls of Congress to state houses across the country, the 4A’s Government Relations team is primed to give advertising agencies a seat at the table as laws and regulations are being crafted on a diverse array of issues including labor, tax, sustainability, advertising law and data privacy. Based in Washington, DC, our team […]

On December 17, 2024, the Federal Trade Commission (FTC) finalized a new rule targeting deceptive pricing practices in live-event ticketing and short-term lodging. The rule, known as the Junk Fees rule, was approved with a 4-1 vote and is set to go into effect 120 days after its publication in the Federal Register (~April 2025). […]

by Alison Pepper Navigating the future of AI regulation under Trump’s administration. The repeated use of the term “czar” for existing and possible new roles in the incoming Trump Administration is an interesting development, considering the last real czar in history met an ending he probably would have preferred not to. Yet the popularity of the term […]

After much anticipation, at a November 8 meeting, the California Privacy Protection Agency (CPPA) Board voted to advance proposed regulations that seek to (1) update existing CCPA regulations; (2) implement requirements for certain businesses to conduct risk assessments and complete annual cybersecurity audits; (3) implement consumers’ rights to access and opt-out of businesses’ use of […]

Bionic Advertising Systems just unveiled Bionic Academy → a FREE online training programs with certifications for media planning, media buying, ad operations, media finance, and system administration. Learn more.

Nielsen and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the U.S. The new integration provides a holistic view of campaign performance across publishers and platforms, and for the first time, enables cross-media measurement so that advertisers and agencies can compare ad performance on TikTok across […]

New York – Dec 3rd, 2025. Global experiential agency Momentum Worldwide launches Nuance Matters™️ to help brands grow through authentic connections and resonance with cultures. Understanding the “nuance” of a person’s identity and the communities they belong to is essential for brands seeking to create deeper connections. Nuance Matters™️ will bridge the gap between brands […]

When was the last time car care felt easy, approachable, and even a little fun? That’s exactly what Belle Tire’s iconic mascot, Tireman, is here to deliver. Belle Tire’s latest campaign, “We’re Changing Tires,” kicks off with a bold new ad that reintroduces Tireman as he steps into the shop to inspire his team and […]

Famous Footwear is on a mission to help everyone feel famous in their own shoes. They’re breaking out of the typical warm and fuzzy, holiday norms and creating real and relatable shoe moments. With the goal to drive traffic in-store and online to Famous Footwear for the trendy holiday must-have shoes, Famous has partnered once […]

New York, December 10th, 2024. Purina, St. Louis City SC, and global experiential agency Momentum Worldwide have made their mark at the prestigious Clio Sports Awards, taking home an impressive seven accolades for the innovative Purina Club, the first-ever permanent pet-friendly seating section in a Major League Soccer (MLS) stadium. Purina’s belief that pets and […]